Briar Prestidge: is Creating Impactful Personal Brands for CEOs with her Venture, Prestidge Group

Iis carving the path for success as the founder of one of the world’s first personal branding agencies for executives. Born in New Zealand and now based between New York and Dubai, the CEO of personal branding agency Prestidge Group and designer of luxury suit collection, –BRIAR PRESTIDGE The Label, and is an inspiring business leader who has navigated through her career with a deep-rooted passion to explore new opportunities and surmount challenges fiercely.

A qualified digital marketer and communications professional, and Neuro-linguistics Business Practitioner, Briar works predominately in the technology, government, and investor space, and her international career spans across Dubai, New York, Saudi Arabia, London, and Australia. In 2019. Briar was named Top 100 Most Influential People in the United Arab Emirates, and she has been featured in many publications including Forbes, Entrepreneur, and The National.

The Beginning of a Business Leader

Briar grew up in a small town in Canterbury, New Zealand. Her amazing journey began when, after graduating, Briar moved to New York City. When describing it, I couldn’t help but think it sounded like one of those classic, exciting NYC stories: Briar moved with a single suitcase, no plans, not a lot of money, and without knowing anyone, and she got a job as a waitress in Manhattan. Following this, Briar started her career in real estate where she worked for a couple of years, prior to moving to London. It was here that she started digital marketing and building websites on the side, in addition to working in recruitment. She noticed the rise of beauty and fashion bloggers, and she thought, surely CEOs of businesses are going to see the value of building their personal brands on social media? So, she started Prestidge Group, a personal branding, PR, and content production agency working with high-profile CEOs, HNWI, and investors.

What started off as a small “side hustle” business on the dining room table, grew quickly. Today, Prestidge Group has its headquarters in Dubai and New York, and they also operate with partners across London and Riyadh, Saudi Arabia, and cater to their clients all over the globe.

Briar has always loved corporate fashion and in 2019, she designed a power suit collection for women, made from premium fine wool and cashmere sourced from Europe. BRIAR PRESTIDGE – The Label launched in November 2020 in Dubai and New York, and they have been dressing up women all over the globe. Briar said, “It’s a great feeling to see someone wearing your design, especially when it’s on a news channel, on stage at a conference or even on the red carpet – there is really no feeling quite like it.”

Prestidge Group, an Innovative Approach to CEO Branding

Prestidge Group is a personal branding, public relations, and content production agency working with CEOs, HNWIs, tech experts, thought leaders, and celebrities. As one of the world’s leading personal branding agencies, Prestidge Group manages the brands of a range of thought leaders, from CEOs and HNWI, to rally car drivers, to experts in crypto. Their approach to public relations and personal branding is a 360-degree approach – they pitch their leaders for media coverage and interview segments, awards, and keynote opportunities, then they create content, including podcasts and ghostwriting articles, and manage the leader’s personal social media channels, building a following and creating a community.

When asked about personal branding, Briar said, “People often have a misconception that personal branding is purely creating content on social media, but often the content they post actually “waters down” their brand.

At Prestidge Group, we are big believers in leveraging traditional media coverage and keynotes amongst your content plan – because when someone sees a video of you on LinkedIn speaking at an international conference or reads a thought leadership article in a magazine, it’s PR. This provides 3rd party credibility and positions you above the noise on social media since you’ve been invited to share your opinion.

Building a person’s brand is very different from building a company brand – not only do you have to understand the person’s dynamic way of thinking and how they express their opinion, but you also have to consider the audience that you are trying to reach and how the algorithms work on social media.